From concept to creation: The ASB Group project

The high-quality image film for the ASB Group captures the essence of their professionalism and core values. Through carefully crafted visuals, a cohesive narrative, and a clean, modern style, the film highlights the company’s expertise. It serves as a powerful representation of their brand, resonating with both clients and partners.
Ensuring sustainable content production with reusability
Together with the ASB Group and the digital agency Communiacs, we realized a comprehensive production – from an image film to a variety of content assets designed for maximum reusability.
Challenge
- Production of an image film and creation of content assets.
- Integration of the new digital presence (including homepage) into the overall strategy.
- Ensuring sustainable content production with reusability.



Solution
- Strategic planning: Close collaboration with the digital agency Communiacs to define the requirements.
- Diverse content creation: From HR videos to employee portraits to an English-language image film.
- Efficient implementation: Time-critical production despite short deadlines.
The project delivered a polished image film and reusable content like HR videos, portraits, and headers.
The production for the ASB Group was implemented with great care and strategic planning in collaboration with the digital agency Communiacs.
At the beginning, the requirements were defined to ensure a smooth process. Outdoor shots, department documentation and interviews for employee portraits laid the foundation for a diverse content pool. The time-critical final production was particularly challenging, with high-quality results being delivered within a very short time, including an image film and numerous content assets. The focus was on sustainability, so that the content created is not only designed in a uniform manner, but can also be reused for different platforms and purposes.
Ensuring sustainable content production with reusability
Together with the ASB Group and the digital agency Communiacs, we realized a comprehensive production – from an image film to a variety of content assets designed for maximum reusability.
